Every entrepreneur wants to present their brand in the best possible light. When photographing the products they sell, however, they may struggle to capture an outstanding image. To effectively do so, a person must consider the background, props, quality, and more. The image must be creative to grab a viewer’s attention. What are some innovative ways to capture food today?
Edible Landscapes
An entrepreneur might look at beer floats photography to find ways to present their products in the best light. An experienced photographer can help with this. They may construct a miniature food landscape, allowing the beer floats to mimic mountains. Additional items may be used to create trees and lakes, or the photographer might choose to capture ingredients as they are added to the float. Having these ingredients suspended in mid-air provides the image with an ethereal effect.
Creating the Treat
Another way an experienced photographer might capture the essence of beer floats is to showcase the process of creating the float. The photographer may begin with the raw ingredients and document them visually as they are added to the float. People can see how this delicious treat is created and gain insight into the high-quality ingredients that go into the product. Many consumers are concerned about what they’re putting into their bodies, and these images go a long way to easing their minds. They will know this delicious treat won’t harm them if they don’t overindulge.
Reflections
A brand might capture a viewer’s eye through photography with the use of reflections. Mirrors and reflective surfaces may be used to multiply one beer float. The photographer could choose to arrange the floats in a repetitive or symmetrical pattern for a composition that truly draws a viewer in. The reflection adds depth and interest to the image. Another option is to use a backdrop with a reflective surface to highlight the float and make it pop.
Lighting
The average person may not understand how lighting can alter the appearance of a float. Backlighting and side lighting are two techniques a photographer may use to give the float a dynamic and unique look. This everyday object becomes a thing of beauty with the right photography angle, lighting, and surface.
Contrast
An experienced food photographer will also add color contrast to the image. Doing so enhances visual appeal. People will take a second look at the photo and want to know more about the product on display.
Storytelling
Consumers want to know more about the products they buy and the brand behind these products. An experienced food photographer adds interest to photos by creating a narrative. This story may revolve around the preparation of the beer float, or it may focus on the people who enjoy this delectable treat. The story engages the viewers and helps them build a connection with the brand.
The Human Touch
Every person has probably seen a picture of a plate filled with food or a drink in a glass. These photos contain nothing but those items. Viewers are often turned off by these pictures because there’s no human element to them. By incorporating hands and other body parts in a photo, a photographer can create a sense of scale and interest.
Experienced food photographers understand the importance of creativity and Innovation when capturing food and drinks in photos. However, they never overlook the composition, lighting, and style. With the help of an experienced photographer, any brand can connect with consumers through images of delicious culinary creations such as beer floats. Talk with a food photographer today to learn more about how they can take your brand to the next level.